Corporate social responsibility and the performance of coffee enterprises in the Central Highlands of Vietnam: the moderating role of organizational support

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Published: Apr 30, 2026
Keywords:
Corporate Social Responsibility, Green Product Innovation, Employee Commitment, Organizational Support, Corporate Performance

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Vol. 20 No. 2 (2026): (Vol. 20 No.2/2026) Tạp chí Khoa học Tây Nguyên (TNJoS)

Corporate social responsibility and the performance of coffee enterprises in the Central Highlands of Vietnam: the moderating role of organizational support

Author

Lê Thanh Hà
Faculty of Economics, Tay Nguyen University
Nguyễn Thị Hải Yến
Faculty of Economics, Tay Nguyen University

Abstract

This research investigates the impact of Corporate Social Responsibility (CSR) on the performance of coffee firms (CP) in Central Highland Vietnam, with an emphasis on the mediating effects of Green Product Innovation (GPI), Employee Commitment  (EC), and the moderating effect of Organizational Support (OS). The sample consisted of 182 managers and workers from coffee enterprises in Dak Lak, Gia Lai, and Lam Dong, who collected the data. It employed Partial Least Squares Structural Equation Modeling (PLS-SEM) for testing. Findings The results show (i) a high positive direct impact of CSR on CP (β=0.388, p<0.001), and an indirect one through GPI (β= 0.173, p<0.01) as well as EC (β = 0.334, p < 0.001), where both factors are used as partial mediators, indicating strong combined influence with mediating effects on the relationship between CSR and CP. In addition, OS positively moderates the impact of GPI on corporate performance (β = 0.139, p < 0.05), whereas it does not have a significant effect on the EC–CP relationship. This paper contributes to the literature by clarifying two mediating mechanisms that lie between CSR and performance, revealing how CSR works, and indicating that corporate support can strengthen the benefits of green innovation. The results have some practical implications for small and medium enterprises in the agricultural sector on how to integrate CSR as a tool in their sustainability and innovative strategies.

Article Details

How to Cite
Lê, T. H., & Nguyễn, T. H. Y. (2026). Corporate social responsibility and the performance of coffee enterprises in the Central Highlands of Vietnam: the moderating role of organizational support . Tay Nguyen Journal of Sciences, 20(2). Retrieved from https://tnjos.vn/index.php/tckh/article/view/703
Section
Khoa học Xã hội & Nhân văn
Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Author Biography

Lê Thanh Hà, Faculty of Economics, Tay Nguyen University

Faculty of Economics, Tay Nguyen University;
Corresponding author: Le Thanh Ha; Email: ltha@ttn.edu.vn.

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